The photo’s color was achieved by performing a full highlight to pick up on the previous color. This was accomplished with the assistance of a lightener that deposits red tones as it lifts. Additionally, there is a deep red tint to add dimension, as Pachla explains.
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Maintaining red color on dark brown hair can be challenging, so schedule touch-ups every 5-7 weeks and alternate with a color-safe shampoo and conditioner. Dry shampoo is also an excellent tool – the less frequently you wash, the longer those vibrant reds last!